ABOUT ME
Hi there.
I am an empathetic design leader focused on making the complex feel simple.
I believe great design is the ultimate tool for clarity, and I’ve spent 15+ years leading multidisciplinary teams to craft digital experiences that are as intuitive as they are innovative.
By blending a passion for high-end UI craft with data-driven UX strategy, I lead cross-functional collaborations that transform 'complicated' into 'accessible,' ensuring every product we ship delivers both client delight and measurable impact.
I enjoy solving a complicated UX problem as much as illustrating icons, infographics or designing highly functioning forms and I have a soft spot for beautiful typography. My background is a traditional graphic design degree and therefor my focus of my career has always been on the user interface side of digital experience from crafting beautiful interfaces to help build highly passionate creative teams.
CORE COMPETENCIES:
Strategic Leadership:
Multidisciplinary Team Management (UX, UI, Content, Research), Experience Visioning, Stakeholder Influence.
UI & Visual Craft:
Design System Architecture, Typography & Color Theory, Responsive UI, Iconography, Prototyping (Figma/Sketch).
Fintech Strategy:
Payments & Transfers Ecosystems, Choice Architecture Simplification, Data-Driven Optimization (VoC/continuous research).
Product Design & Execution:
End-to-End Product Lifecycle, User Discovery & Journey Mapping, Rapid Prototyping, Iterative Testing, and Shipping Scalable Digital Solutions.
WORK EXPERIENCE
2024 - Present
Truist
Experience Design Lead (Digital Transfer & Payments)
Orchestrate a multidisciplinary team of UX, UI, content, and research specialists to define and execute the future-state vision for global payment experiences.
Spearhead a strategic future-state initiative to simplify complex money-movement ecosystems, redesigning selection flows to intuitively guide users through various transfer and payment options.
Drive high-fidelity alignment by creating a cohesive Transfer & Pay vision, revising legacy patterns into a unified, high-performing UI framework.
Optimize interface performance by synthesizing continuous research and Voice of Customer (VoC) data into actionable UI enhancements.
Cultivate a high-productivity culture through proactive mentorship and collaborative workshops, empowering the team to deliver best-in-class digital banking solutions.
Continuously help inform our long-term product roadmap with continuous AI-Assisted analysis and synthesis of benchmark, market reports.
2022 – 2024
Truist
Experience Design Lead
Directed the design strategy for the digital online banking experience, leading a team of strategists to evolve a northstar vision for the dashboard experience.
Orchestrated site-wide alignment by developing global design patterns (navigation, homepage, profile/settings) to ensure a cohesive and accessible client journey.
Driven innovation within banking workflows, streamlining complex financial tasks into intuitive, user-friendly digital experiences.
2019 - 2022
Truist
Creative Director
Defined the visual strategy and quality standards for the Truist Business Segment, maintaining brand integrity through a high-profile merger.
Managed team health and growth, mentoring a high-performing UI design team through a major corporate merger and brand integration.
Collaborated with cross-functional stakeholders to ensure design solutions met rigorous business requirements while maintaining a superior user interface.
2017 – 2019
SunTrust
Creative Director
Pioneered the UI practice within the bank, scaling the team from the ground up and establishing foundational design processes, implementing foundational tools and processes.
Led the design and support of the retail mobile app and online banking platform.
January 2017 - August 2017
State Farm
UX Designer
Spearheaded the creative development and implementation of a comprehensive homepage redesign.
Enhanced internal branding by designing high-impact visual materials, including newsletters and executive presentations.
Crafted enhancements for the current claims digital experience.
2011 - 2016
Sparks Grove
Senior Art Director
Executed creative direction for diverse projects spanning user interfaces, infographics, print, and motion design spanning from the healthcare industry to the food industry. Partnering with creative directors, designers, content creators and product partners.
Created branding vision for large internal enterprise rebranding project that includes digital, print and interactive projects as well as crafting brand guidelines for internal design teams.
Translated complex data into clear, engaging visual stories for various client industries.
2009 - 2011
WebMD
Senior Graphic Designer
Developed interactive concepts and digital tools for sales materials and web properties.
2007 - 2009
ThincFactory
Graphic Designer
Design and development of corporate identities, print material, web sites, and multimedia presentations.
2004 – 2006
Atlanta College of Art
Production Assistant and Lab Monitor
Photo retouching and production of ACA Legacy Book as well as ongoing support for students in design lab.
EDUCATION
2002 - 2006, Graduation March 2007
Savannah College of Art and Design (SCAD) Atlanta and Atlanta College of Art
Bachelor of Fine Arts, Graphic Design Major, Magna Cum Laude